We consider the ExplorOz site to be the benchmark demonstrating our
software capabilities - all of which can be customised to suit your needs.
The ExplorOz website/business, is an interesting case-study :-
This is an industry website targeting the 4WD/Camping/Caravanning market.
It is the leading website in this industry, with traffic levels of over ¼
million unique user sessions and 14 million hits per month.
The site operates purely as an information resource, with all information
accessible by the public for free.
The site is fully interactive, with features such as Forum,
Trader, UHF Repeater List, Fuel Prices, Members Rigs, Press Releases,
Banners, Page Sponsoring, Business Search Engine, and PointPlace™
being areas where users can upload text/images/files directly to the site in
real time.
Site pages are built in .asp format drawing together database content and
static page content.
There are a number of separate databases running the various modules of
business activity handled by the system
The site generates revenue through 2 streams: - Advertising, and Online
Shop sales.
Advertising is offered to businesses' offering relevant products/services
within Australia to this market group
The online shop retails over 700 relevant products to this industry group
(predominantly maps, books, audio books, videos).
Advertising is integrated into the site content based on topic or regional
relevance so that advertising is an extension of the information service.
Advertising comprises 3 ad-types: an industry Business Search Engine
(Australia-wide); Page Sponsorship; Banner Ads.
Advertising campaigns are configured using an automated online setup
process and managed via secure 24/7 access to a Customer Management system
so it is self-managed by the business owner.
Advertising activity is measured by the site in real time and displayed
for each customer in their Customer Management system showing charts and
table data.
Information in key site areas is updated daily using an automatic end of
day/end of month/end of year process. This includes page content, automatic
email sending of alert messages based on pre-determined time periods (such
as invoices), member and advertiser expiry alerts, end of month advertising
stats and so on.
ExplorOz is reported by the Hitwise Australia service to be ranked by site
traffic use in the top of its categories as follows:
ExplorOz is a business success story and demonstrates what can be achieved by a highly functional
website. I.T. Beyond offer their services to businesses that would like to develop a major interactive
online business entity/service.
Top
Print